Our Story

Welcome to Salty Beach Jewelry, where style meets the coastal elegance. Alexa Coyle founded Salty Beach Jewelry after falling in love with the coastal lifestyle while growing up vacationing in and then living in Charleston. Inspired by the Lowcountry’s natural beauty, from shells along the shore to sun-faded textures, she began designing pieces that reflect that feeling of being by the water. 

Alexa's creative journey began early. With an entrepreneurial heart and a natural talent for making things, she spent her childhood into adulthood exploring various crafts, from drawing and painting to mastering the art of crochet. Alexa's innate passion for creating, paired with her genuine love of bringing joy to others through meaningful gifts, naturally led her into the world of jewelry design. What began as a fun hobby quickly grew into a true calling, something she found herself doing in every spare moment. From humble beginnings on Etsy to bustling makers markets, her craft has evolved into a full-scale business built on creativity, connection, and the joy of making pieces that brighten someone’s day.

Salty Beach Jewelry reflects Alexa’s deep appreciation for creativity, individuality, and connection. Inspired by the timeless elegance of the Lowcountry, the energy of her customers, and the spontaneity of everyday adventures, each collection is designed to capture moments, memories, and a life well-lived by the water. For Alexa, jewelry is more than an accessory; it's a tangible expression of individuality.

About Salty Beach Jewelry

Salty Beach Jewelry is a growing jewelry brand specializing in gold-filled and gold-plated necklaces, bracelets, and earrings. Known for our signature charm bar experience, we bring over 300 curated charms to pop-ups and markets, offering customers the opportunity to create one-of-a-kind, personalized pieces.

Rooted in small-batch production, each design is released in limited quantities, reinforcing a sense of exclusivity and thoughtful craftsmanship. Salty Beach Jewelry embodies an “affordable luxury” ethos with a distinct coastal influence, blending elevated design with everyday wearability. Every piece is hand-crafted with intention and designed to last.

More than just jewelry, we reimagine the art of gifting by placing personalization and storytelling at the forefront. Customers are invited to express their individuality and create pieces that feel uniquely their own.